THE PHENOM PROJECT

PHENOM is more than an apparel brand- we’re a movement built on the belief that sports have the power to shape confident, kind, and courageous girls. We celebrate the grit and grace that sports ignite, knowing that what happens on the field carries into every part of a girl’s life.

The Phenom Project is where our mission moves beyond game day sidelines. Led by inspiring high school athlete volunteers, this initiative brings our values to life through free clinics, mentorship programs, community events, fundraising efforts, and partnerships that create opportunities for girls everywhere to play, lead, and grow.

Because when girls are given the chance to step onto the field, they discover just how powerful they truly are — in the game and in life.

The Phenom Project was founded by Cece Friedermann, a high school senior and three-sport varsity athlete whose passion for helping younger girls runs deep. Through her own experiences in sports, Cece has seen firsthand how the lessons learned on the field — teamwork, resilience, confidence — can transform a girl’s future. Her vision is to give every girl the chance to experience that same life-changing power.